name: "idl_env", "login": { Help preserve this vital resource. 'increment': 0.05, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_MidArticle' }}, iasLog("criterion : cdo_pt = entry"); googletag.pubads().setTargeting("cdo_ei", "always-a-bridesmaid-never-the-bride"); Trendception: A master class in the use of spurious data to make bogus and self-referential political talking points unsupported by empirical evidence. "sign-out": "https://dictionary.cambridge.org/auth/signout?rid=READER_ID" { bidder: 'onemobile', params: { dcn: '8a969411017171829a5c82bb4deb000b', pos: 'cdo_btmslot_300x250' }}, 'max': 3, Common usage of the phrase "Always a bridesmaid but never a bride" originated with an advertising campaign for Listerine mouthwash. bids: [{ bidder: 'rubicon', params: { accountId: '17282', siteId: '162050', zoneId: '776358', position: 'atf' }}, "authorization": "https://dictionary.cambridge.org/auth/info?rid=READER_ID&url=CANONICAL_URL&ref=DOCUMENT_REFERRER&type=ENTRY_TRANSLATE&v1=english&v2=always-a-bridesmaid-never-the-bride&v3=&v4=english&_=RANDOM",

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{ bidder: 'pubmatic', params: { publisherId: '158679', adSlot: 'cdo_leftslot' }}]}, } 'max': 30, { bidder: 'appnexus', params: { placementId: '11654157' }}, { bidder: 'sovrn', params: { tagid: '387232' }}, Snopes and the Snopes.com logo are registered service marks of Snopes.com. always a bridesmaid, never the bride definition: 1. said about someone who is never the most important person in a situation 2. said about someone…. googletag.pubads().setTargeting('cdo_alc_pr', pl_p.split(",")); type: "html5", var pbMobileHrSlots = [ The phrase "often a bridesmaid... never a bride" started as a slogan for a print advertising campaign in 1925. userIds: [{ initAdSlotRefresher();

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'increment': 0.01, },{ Add the power of Cambridge Dictionary to your website using our free search box widgets. { bidder: 'appnexus', params: { placementId: '11654156' }}, { bidder: 'ix', params: { siteId: '195451', size: [300, 50] }}, { bidder: 'triplelift', params: { inventoryCode: 'Cambridge_Billboard' }}, }, "noPingback": true, Ian McEwan, favourite for every literary prize from the Booker to the Whitbread but always the bridesmaid, finally won something for `Atonement'. { bidder: 'criteo', params: { networkId: 7100, publisherSubId: 'cdo_rightslot' }}, googletag.cmd.push(function() { {code: 'ad_leftslot', pubstack: { adUnitName: 'cdo_leftslot', adUnitPath: '/2863368/leftslot' }, mediaTypes: { banner: { sizes: [[120, 600], [160, 600], [300, 600]] } }, Twitchell, James. Sports teams that habitually reach the playoffs but unfailingly fall short of seizing the championship are routinely dubbed “bridesmaids,” and one will hear members of such teams ruefully state “Always a bridesmaid but never a bride.”. { bidder: 'ix', params: { siteId: '194852', size: [300, 250] }}, (According to lore, being a bridesmaid too often is unlucky for the marital prospects of that bridal helper. var pbAdUnits = getPrebidSlots(curResolution); googletag.pubads().addEventListener('slotRenderEnded', function(event) { if (!event.isEmpty && event.slot.renderCallback) { event.slot.renderCallback(event); } });

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